According to research the majority of Brits have a smartphone of some kind. In 2021, the percentage of Brits who have a smartphone was 81% an increase of 46% over 2014.
It is likely that we be the first to admit that our smartphones are now a major part of our daily routines in our lives as well as our work. What is the extent of their impact? Think about these astonishing smartphone-related data:
An average user of smartphones logs on to his or her smartphone at least 47 times per daywhich is more than 17,000 times per year!
How long do we use our phones? You could be asking — around three hours a day. If you add tablets more than 4 hours.
In addition According to an article released by CNBC in the early part of 2019, nearly 73 percent of internet users will be able to access the internet exclusively through smartphones by 2025.
As these statistics demonstrate that mobile will not go away. To keep ahead of the pack businesses must constantly improve their strategies for marketing to mobile users, and connect with their customers and remain in touch to them. Read on for some insights on the advantages and disadvantages of mobile marketing/advertising. I hope that these tips can aid you in ensuring that your opinions regarding marketing and mobile technology are current.
Access to the internet is easy
We all know that our phones are on our side all time. In addition it is estimated that the average user will spend more than an hour a day using the most popular social media apps and swipe, tap and tap their phone more than 2600 times per every day. In the year 2019 the data was reported from the Pew Research Centre that 37 percent of adults living within the U.S. say they mostly utilize a smartphone for accessing the internet. This is a reason why you should concentrate on mobile-based marketing. Mobile phones’ accessibility will ensure that your advertisements and campaigns are easily seen by the people who use them.
Personalization and location
Through mobile marketing, you can connect with people any point, any time, whether at work, from home or even during holidays (we generally don’t encourage this last option). With the help of geo-targeted marketing, lots of data can be collected about the preferences of users through their smartphones. This allows for a more personalized ad which is targeted ads that can be customized to talk directly to a specific person, depending on factors such as purchases and the geographical location.
Potential for viral transmission
We all know that we love sharing things with our loved ones and families particularly if the advertisement or content is interesting and entertaining or has another significance. Mobile marketing can increase the chances for your content to “go viral.” You’ll get much more attention without any extra effort or expense.
Instant transactions
Mobile can be your best friend if you’re an impulse buyer — and obviously, if you’re selling. Imagine yourself standing waiting in line for your favourite retail shop: The items are on display to catch your attention during the wait which could eventually result in a purchase. Mobile advertising is the exact similar thing. Our smartphones are all used to entertain ourselves and boredom can lead to curiosity about something different. If you are a business through online platforms you can meet a need of consumers.
Cost effectiveness
This is likely to be one of the primary benefits of mobile marketing which is why there’s a variety ways to consider the issue. Since the screen size of mobile devices is much smaller than a desktop computer and laptop computer, the space for advertisements is limited and the content that is required is smaller in terms of dimensions and costs in addition. This means that the cost of advertising on mobile devices is significantly lower contrasted with television or radio ads. Targeting is a major factor in this and. It is possible to focus on targeted ads to target people who are interested and want to be able to see the ad(s). If your campaign isn’t successful it’s possible to reduce costs by end your advertising campaign.
The disadvantages of mobile marketing
There isn’t much room for error on the front
First impressions are crucial. If your advertisements create negative impressions from the first time they see them the impression they get is the one that matters the most. Make sure you make your advertisement or content flawless. It’s extremely difficult to fix mistakes before they are noticed because mobile ads are extremely fast.
Potential for bad user experiences
This is the second disadvantage. Remember how I mentioned earlier that you should “let the content be viral”? It’s true that bad advertisements or content could go viral as quickly like good ones. Check your ads or content with care, maybe even having multiple people look over it. Then, ensure that your message is not received negatively.
Potentially, there are issues with navigation
Take this into consideration when creating mobile advertisements: Around 88% of all phones by people in UK are smartphones, which implies that roughly 20% of the population is using traditional phones. While the consumer may be interested by your advertisement, some may not have access to the information.
User fees
This is a disadvantage that should not be ignored. While we may see ads that advertise unlimited data, it doesn’t mean everybody has unlimited plans. Texting and data charges could apply to some of the people viewing your ads, so you need to be aware of this.
There’s an inexplicable rise in mobile marketing, as the benefits that were mentioned earlier would suggest. Mobile marketing is an essential element to grow a brand particularly when you consider that consumers are spending increasing amounts of time using their mobile devices. If you haven’t optimised your site for mobile or considered the way your online marketing strategy needs to take into account the use of smartphones, call us now.
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