Skip to content

An Extensive History of

Beginning as a single betting outlet in the late 1960s Betfred is now a significant company over the last 50 years. They currently have over 1,350 betting shops and over 10,000 employees across the globe. Betfred is among the fastest growing betting sites online that is located in the United Kingdom, especially when it concerns British horse racing.

This could be because they are known for their special bonuses and promotions which entice new customers try out their site and for their innovative ideas for social media. If you want to know more about the past of Betfred and how their business has grown over time and expanded, then make the effort to read in this post.

Fred & Peter Done

Fred Done, the man who is ultimately responsible for the creation of Betfred, was born in Salford, England in 1943. Done’s passion for bookmaking began when he was a child when his father who was a full time bookmaker, had him go to local bars and factories to take bets on football for his son.

Following high school, Done started working as Ernie Peters his assistant because he was the most popular publisher in his city. Done wanted to learn from the best. Done worked side-by-side with Ernie for nearly nine years before he decided that he was now ready to create his own book-making business.

Fred required help to get his venture off the ground, so he recruited brothers Peter and Peter in order to aid him raise the money for the venture to become a reality; he needed about $6,000. In the middle of the year 1967, they were ready to open the first Betfred betting store, which they strategically placed in the city they came from: Salford, England. Much of their capital was generated from a wager Done had placed in favor of England being the winners of their first World Cup that year.

Then they can get their feet off the Ground

We now know a little more about the founders of Betfred it is time to dig further into the motives behind why Betfred became so well-known over the next few years. Done made his shop distinct from other establishments in England at the time, since he treated it as a formal business, always calling his customers “sir” and served complimentary drinks to them.

His hospitality was instrumental in helping Betfred grow, but also set the standard for betting shops in the future. In 1997 Betfred boasted over 100 gambling establishments across Europe and in just three years, their number of shops nearly doubled. Done made sure that as they increased its size, they remained focused on the most important thing: customer service.

Betfred closing times can be found on this website.

Betfred is the very first online betting site to pay their customers before the results of a game were officially announced. On March 28, 1998 Betfred paid all of their customers who bet that Manchester United would win the Premier League prior to the game’s conclusion. Fred Done’s favourite team and he had confidence that they would triumph, which they subsequently won by just one goal.

Expanding and Continuing ( is born)

As time passed, Betfred continued to expand and had more than 500 betting establishments in March 2005. At the same time, Done saw a huge opportunity for growth in the gambling industry online. He hired a group of professionals to design which all his loyal customers who frequently visited his shops were eager to play when it officially launched in 2004.

Since the beginning, Betfred has been dedicated to making sure that its customers are responsible when they gamble and it’s why they’ve posted this on their site.

“Our customer service team is educated to address every aspect of responsible gambling and the following advice may be useful. We can help you remain in control by establishing limit on deposits on your account either daily either weekly or monthly. Contact our customer service team to set a amount that works for you.”

In addition, they have a list of precautious actions one could take to avoid a gambling issue from forming. has everything you can ever require including an online casino , slot games, live casino games, online sports betting, bingo, poker, and more. They also provide live assistance which provides customers with support 24 hours a day, 7 days a week and all the year. You can rest assured that any queries they may are unsure of will be addressed in a a timely manner as Betfred is one of their top priorities.

One thing about their site that was very unique was that they have a Goals Galore Bonus coupon that they announce each week. This allows players to select which teams they believe will score at no cost to them. According to a 2010 article by The Guardian,

“Betfred is an innovative company which is evident by the latest introduction of the popular “goals galore’ coupon. gamblers have to pick five games where they think the teams are likely to score.”

The Betfred website was launched in the year 2000. Betfred website was created, Betfred expanded into a mobile version of their site, giving players the opportunity to connect to their site when they are on the move. The players have the same bankroll and are offered all of the same bonuses and promotion as they would if they were on their site.

Another method Betfred expanded its business was when it purchased The Tote in 2011, buying all 517 stores with a price of just under $400 million. This move into the racing sector has proven to be very productive for since it has brought in an entirely new breed of sports bettors to their site. The Tote has actually been being offered for sale since late 1990s. However, it was not until Betfred decided to substantially increase their initial offers that the owner of The Tote agreed to take them on.

Relying upon Social Media

Betfred is now available on every social media website you can think of such as Facebook, Instagram, YouTube, LinkedIn, Google Plus, and Twitter. Betfred actually has several different Twitter accounts that concentrate on certain aspects of their website including a page for bingo players as well as a page for golfing fans. They keep players updated with the latest news on what’s happening in the gambling industry and inform you about promotions they are running currently. won the Best Innovation in Social Marketing Award at E-Gaming Review’s Operator Innovation Awards ceremony in 2013. was recognized for their commitment towards social media, which has helped attract new customers to their site.

Sponsorships & Charities

Betfred is among the major sponsors of the Sheffield and Kinsley Greyhound Stadium Nottingham Greyhound Stadium, as well as the Owenton Stadium. They also supported the World Snooker Championship for four tournaments from 2009 to 2012. After taking some time off from sponsoring them, Betfred decided to support them again in the year 2015. The details of this partnership are included in the sections below.

Betfred’s official charity is The Injured Jockeys Fund’s “Jack Berry House.” The primary goal of this foundation is to raise enough funds to build a modern rehabilitation facility for jockeys who are injured that will offer them all medical treatment they require.

This rehabilitation center will have an exercise room with all the equipment required to perform traditional physical therapy and a swimming pool for hydro-therapy. They will recruit specialists to manage the facility and provide programs of training for athletes who want to learn more information about the proper diet training, injury management as well as sports psychology and other topics that can help prevent serious injuries from happening in the near future.

Betfred has also contributed to various other local and international corporations, including those of the Harley Slack Fund, the Killing Cancer foundation, Manchester Children’s Hospital, Northern Racing College, and the Retired Greyhound Trust to name several.