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Online fundraising expands your reach

As the internet is becoming more integral to our daily lives, it’s vital for charities to keep up. Research shows that 54% of the donors around the world prefer giving online, which is increasing every year. It increased by 21% in 2020, and has seen an overall increase of 32% in the past three years! It means that donors are moving online , and it’s time to too! Here’s what you can benefit from moving towards the online world of fundraising:

Online Fundraising saves you time & money

Online fundraising integrates an automated process that will help you save time and money. Take a look at all the steps you need to complete when you receive an unpaid check waiting until the cheque is ready to arrive and then be patient for the check to be delivered, then manually input it into the database and and then send an acknowledgment note along with a tax-deductible receipt. Everything depends on you to do everything.

Imagine a person makes a donation online. The donation is instantly entered into your database. An automatic thank you note and tax receipt is sent out without you having to do anything. This is the great thing about online fundraising! It’s all automated. No more manual input into spreadsheets. Automation reduces overhead costs and lets your company focus on achieving its goals.

You’ll get better information and better reporting

Because online fundraising is a streamlined process, you can have instant access to your records. You can track in real-time your funds that are deposited and create reports that give you a an accurate picture of the fundraising effort. Automating entry decreases the chance of human errors. There is no more chance of not entering a zero, or making an extra zero when making entries for contributions. Better data and better reporting lets you more efficiently allocate funds to your program.

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Online Fundraising improves donor relationships

Giving online can reduce the the burden on those who donate and makes the procedure straightforward and simple for them.

Donors don’t need to worry for a while to locate their checkbook, their envelope, or stamps to help your cause. They can donate to your cause at the convenience of their homes or anyplace with their mobile phones.

Additionally, they receive a thank you note and tax receipt on the spot. The relationship-building process begins when they make a donation. You not only receive the donation and receipt, but you also get their contact informationso that you can begin building relationships as soon as you receive their information.

Online fundraising expands your reach

Online fundraising lets anyone around the world that has internet access the chance to participate in your cause. This allows you to increase the number of donors you have. There is no longer a need to seeing your donors face-to-face or know their address in order to ask for their address (as you do when you mail direct mailers). Additionally, with Crowdfunding and peer-to-peer raising funds (where your donors raise funds for you) increasing in popularity and increasing in popularity, having the option of fundraising online is crucial. Giving your donors the option to raise funds for you online implies they’re increasing your donor base! While they are reaching out to their networks, you’re in the process of automatically entering donor information into your database, and sending thank-you emails and tax receipts with little effort.