Are you looking to entice customers and design a profitable product? Take a look at our packaging design strategies to increase brand awareness as well as customer engagement and sales.
The food and beverage industry is the biggest manufacturing sector in the UK and contributes more than PS29 billion to the economy each year. In this highly competitive and crowded market, it’s a challenging job to make your product stand out, particularly when well-known brands are the most popular on the shelves.
If you’re planning to conquer just a tiny portion of the market or battling the giants of the market packaging for your products is an essential part of your overall marketing plan. Whatever delicious your food is it is essential to have a well-designed packaging to market your delicious treats. Why is the design of food packaging important and how do you design a successful one?
What is the reason why food Packaging Design Important?
Food packaging can serve a variety of purposes that range from protecting delicate food items to promoting your exquisite, pre-packed food to the general public. If your packaging is not up to scratch on one of the many aspects, your customers are immediately turned off and will likely choose an alternative product from a competitor. It makes creating effective food packaging a bit of an arduous task, and it is recommended to seek out expert packaging guidance when introducing an innovative product on the market.
Inquiring deeper into the design of food packaging research has shown that appealing packaging triggers activity in the brain that is associated with reward. However, poorly designed packaging may trigger negative emotions and that’s not the ideal situation if you would like your customers to choose you over your competitors. What is the process behind creating an appealing packaging design?
Ideas for Food Packaging Designs to help Store Prosperity
The design of food packaging has an impact on consumers’ decisions, which is why it is essential to take every step to ensure that your packaging is consistent and attractive to your customers. To help you make life easier we’ve compiled seven of the best strategies for effective designing food packages:
1. Make Use of Your packaging design for food to promote Your Brand
The most important thing to remember when designing your packaging is to ensure that your design remains in line with your brand. Think about how you want your customers to perceive your brand and the values that drive your business. Are you at ease? Natural? Outgoing? Edgy? What is your brand’s message ensure that it is reflected on your packaging. This will allow you to connect with your clients.
Apple’s packaging is focused on elegant design and simplicity that is evident in the design of its products. The packaging of each product is clean minimalist and easy to read. There aren’t any overly detailed images or graphics on the Apple packaging, since they would obstruct the message of the brand. The high-end design of Apple’s packaging also makes it an exact depiction of the products offered by Apple.
2. Choose the best packaging material for your Food Items
The design of your packaging is crucial however, so is the materials used to make it. There are a variety of packaging materials that are used for food products, such as aluminum, plastic, glass and cardboard, which gives you many options. The challenge is finding the best material for your product.
Consider materials that ensure the freshness of your food, offer protection and are environmentally friendly such as bioplastic, bagasse and Kraft board. With the growing concern about the plastic used in packaging, environmentally friendly options to food containers are becoming increasingly well-known. A biodegradable packaging design can be the key in the process of selling.
3. Be True to Your Product
In order to get repeat business You must be trustworthy and authentic. Customers must be able to trust you. If you have pictures of your food items on the packaging, ensure that they accurately reflect the product. False representations of products can leave customers feeling dissatisfied and confused, so do not intentionally deceive your customers. Also, don’t alter the design of your packaging to create a look that is bigger or more valuable than it actually is. It’s possible to win an initial purchase, but your customers will not return to you for a second purchase.
There are some extremely false packaging designs available. If you don’t want your item to be a hit because of a variety of motives, do the right thing and be transparent with your customers in order to gain their trust and build the brand’s credibility.
4. Straight-Forward, Clean and Clear Packaging Design
Clear, straightforward communication is able to cut through the clutter. Food packaging shouldn’t be any different. Consumers make quick, impulsive choices about whether or not to purchase a product. Therefore, ensure that your product’s layout contains all the necessary information about the product, what it contains and how it can be prepared and what you will do with the packaging after it’s been used. This will allow your customers to make an informed choice when buying your product.
5. Conforms to Food Packaging Regulations
The most important thing is that you should ensure that your packaging is in compliance with the food safety regulations. In October 2021, Natasha’s Law states that all packaged for direct sale (PPDS) food products must clearly show the following information in the package:
Name of food item.
A complete list of ingredients, including allergen-causing ingredients highlighted (for instance, in bold fonts, italics or different color).
Updates to the regulations on packaging, such as those designed to safeguard those with intolerances or allergies. They’ve been proven to be effective over the last two decades, however even though deaths due to allergic reactions are decreasing the number of hospitalizations due to food-related anaphylaxis have increased during the same time. This makes it all the more important that your packaging clearly explains what food products are made of.
6. Take into consideration the impact of shelf
“Shelf Impact” refers to a phrase that’s used to define how your product will appear on the shelves in a retail store. Your product is likely to be in the midst of a myriad of competitors and appealing alternatives, therefore you must carefully think about the factors that influence a buyer chooses your product over other.
When you design your product’s packaging the impact on shelf space should be the top priority. It is essential to communicate clearly the reason that your product is suitable for your customers. It doesn’t matter if it’s a pop of color or a refreshingly basic and timeless style, you should take time to consider what makes you packaging an attractive alternative to customers who are passing by.
7. Offer Customers the opportunity to get a Sneak Peek
Humans are tactile beings. We love to feel as well as smell food. We also want to have an accurate view of it before purchasing it, should it be it is possible. It is possible to think about transparent boxes that give your customers a peek at the product to let them know the product they’re buyingand get excited about the item.
8. Keep in mind Form and Function
There is a tendency to become caught in the finer details of the food packaging design. While appealing packaging can make a splash with consumers but you must ensure that your packaging is functional. Your product must be protected in the packaging, and must remain in good shape while being moved. Different materials should be used based on the product. Moreover, various shapes can ensure that your product remains in good shape.
For instance the cylindrical containers of Pringles were designed specifically to keep the stackable chips in place and ensure freshness. However the packaging has recently been scrutinized for its recycling capabilities because it has not just only one, but not two but three packaging materials in order to fulfill its goal.
Do you require a custom Food Packaging Design for your products?
The process of designing food packaging can be an extremely difficult business. With so many things to think about an individual solution to packaging is usually the best route to go when you’re trying to introduce an innovative product to the market or reviving an existing product. Making custom, customized packaging allows you to tackle the most important aspects of design using the assistance of experts.
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